Next time: Talk about tablets. Guests TBD!
Secrets from Steve Jobs launches that work for everyone?
What about the alternative: Launching solo?
Got questions? E-mail rafe@cnet.com. Feedback on show format too.
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As usual, watch or listen to the podcast for the content. The notes below are for those keeping score at home.
Today, we’re talking about product launches. The reason we’re doing this show now is that the Demo conference just ended, a week after the TechCrunch50 conference. One hundred and twenty products were launched at these shows. Is that smart? Is this how products should be launched? Is there a better way? To talk about this issue in some depth, I have two great guests….
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Thanks Jeremy and Jim, Thanks Lynn Fu, producer
The velvet rope… does it work?
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Should you launch your product at a trade show like Demo or CES, or should you try to drum up interest on your own? This week on the Roundtable, Revision 3 CEO Jim Louderback and Stage Two Consulting’s Jeremy Toeman discuss successful and doomed strategies for introducing new products to the market.
Do they still make sense? Arguments for/against.
And in this corner, Jeremy Toeman, the founder of Stage Two Consulting, a marketing and media relations firm. Now, there are a ton of consultancies out there that help companies launch products, and I wanted someone from one of them on this show. The reason I asked Jeremy to join is because he helped launch Sling Media and Boxee, two very interesting new media plays, as well as Bug Labs, a product for ultrageeks. Jeremy also has his own projects, like Legacy Locker, a site for archiving the keys to your digital assets. He’s one of the most thoughtful communication strategists I know, and that’s why I invited him to be on this episode.
Reporters Roundtable # 4: launching stuff
Let’s talk a bit about what happens at shows like Demo, TechCrunch, and some others that we know, like Under the Radar, the GDGT parties, etc…
First guest: Jim Louderback, CEO of Revision 3, the other computer video network. Jim has been in tech media for 16 years. He was the editor-in-chief of PC Magazine for a while, and I believe we first met when we both worked at Ziff Davis, years ago. Jim, welcome.
Greatest launch ever? (My pick: Moobella at Demo. Too bad the product never shipped).
Thanks for listening to Reporters Roundtable. We’re on live each Friday at 1 p.m. Pacific time at live.cnet.com.
How to follow up on a launch.
What about CES and other big shows — what are they good for?
How to get buzz today with a new product
Obligatory pimping: Be sure to visit Jeremy’s blog, livedigitally.com, and of course watch the great shows over at Revision 3.
When’s a good time / bad time to launch?
Great launch disasters in history (Cuil… others?)